New Hope
Personalized care in a serene, modern setting.
408 Lower York RoadNew Hope, PA 18938
267.498.7000
Monday – Friday: 7am–5pm
2nd Saturday monthly: 8am–12pm
Sunday: Closed

Sellersville
Advanced treatments in a soothing space.
670 Lawn Ave, #1a,
Sellersville, PA 18960
215.965.1999
Monday: 8am–5pm
Tuesday: 8am–5pm
Wednesday: 7:30am–12pm
Thursday: 7:30am–5pm
Friday: 9am–12pm
Saturday: Closed
Sunday: Closed


Redefining Skincare, Wellness, and Confidence
At Pure by Alpha Dermatology, we believe wellness is personal and deeply connected to your confidence. That’s why our Bucks County wellness centers are designed to be more than just treatment spaces. They’re supportive, serene destinations to heal your total well-being.
Rooted in Care, Backed by Science
Comprehensive, Whole-Body Wellness
From hormone balancing and medical weight loss to energy-boosting facials and regenerative skin therapies, our services support your health from the inside out.
Board-Certified Expertise You Can Trust
Every treatment is overseen by board-certified dermatologists and performed by experienced specialists who are committed to clinical excellence and personal care.
Elevated, Supportive Experience
Your well-being is our priority. Our calm, welcoming spaces are designed so you’ll feel seen, heard, and supported.
Wellness, Refined
We’re driven by a simple mission: personalized, results-driven care performed by specialists invested in how you look and feel. From your first visit onward, we are your trusted partners, guiding you on a journey to confidence, healthier living, and a stronger sense of self.

Wellness, Refined
We’re driven by a simple mission: personalized, results-driven care performed by specialists invested in how you look and feel. From your first visit onward, we are your trusted partners, guiding you on a journey to confidence, healthier living, and a stronger sense of self.
A Better Approach to Feeling Your Best
Our Pure wellness health centers in Bucks County prioritize comprehensive patient care. Every day, we combine board-certified medical expertise with personalized aesthetic care to treat skin concerns at their root. We believe true transformation goes beyond surface-level results, restoring not only your skin but your self-esteem.
Our unique approach blends the precision of dermatology with the luxury of a welcoming experience, so you never have to choose between clinical excellence and comfort. Here, expert care meets genuine kindness in a warm yet professional environment where you’re truly seen and supported.
We Empower Through Education
As innovative wellness health centers in Bucks County, we believe that understanding your skin and overall health is key to making the best choices along your wellness journey. From explaining every treatment option in clear, straightforward terms to designing personalized, long-term care plans, we make sure you always feel informed and supported. Our goal is to equip you with the insight and tools needed to take control of your skin health, so you can make confident decisions that align with your unique goals.
We Lead With Integrity
Integrity guides everything we do, because your well-being deserves nothing less. There’s no pressure to choose unnecessary treatments or quick fixes that don’t deliver lasting value. We provide straightforward, evidence-based recommendations tailored specifically to your needs and lifestyle. We’re committed to delivering high-quality, transparent care, so you can feel secure knowing every recommendation is in your best interest.
We Redefine Self-Care
Self-care at Pure isn’t about chasing perfection or unrealistic ideals. It’s about enhancing what makes you, you. We focus on wellness that supports your entire being: your skin, your body, and your lifestyle. Whether it’s through revitalizing treatments or balanced health plans in our welcoming space, we help you cultivate confidence and comfort in your skin.
Meet Our Team

Daniel Shrager, M.D.
Co-Founder / Medical Director
Dermatology
Dr. Shrager is a Board Certified Dermatologist (RE-CERTIFIED 2019, 2009, 1999 AMERICAN BOARD OF DERMATOLOGY) who graduated from the University of Pennsylvania School of Medicine, where he was a Penn Medical Scholar. He completed his residency training in Dermatology and Cutaneous Biology at Thomas Jefferson University Medical College in Philadelphia, where he received extensive training in laser surgery and clinical cutaneous pharmacology. Dr. Shrager graduated Magna Cum Laude, with distinction in all subjects, and Phi Beta Kappa from the College of Arts and Sciences at Cornell University.
Dr. Shrager specializes in all aspects of dermatology and dermatological surgery. He also has extensive training in cosmetic dermatology and has treated thousands of satisfied patients with Botox, Dysport, Restylane, Perlane, Kybella, and Fraxel laser surgical procedures. Dr. Shrager is licensed to practice medicine in Pennsylvania and New Jersey. He serves as a physician at Capital Health and Grand View Hospital.

Carly Overland, PA-C
Co-Partner / Founder
Specialty
For over a decade, Carly has provided advanced cosmetic treatments to thousands of patients at Alpha Dermatology. Specializing in rejuvenation procedures with minimal downtime – like PDO threading, dermal fillers, and laser therapy – she is Board Certified in Dermatology by the AAPA and NCCPA.
She earned her BA in Biology from the University of Delaware and her Master’s in Physician Assistant Studies from Philadelphia College of Osteopathic Medicine, where she focused on skincare and aesthetics during her elective rotation at Advanced Plastic Surgery Center and Nouveau Medispa.
Since joining Alpha Dermatology in 2009, Carly has built a loyal clientele thanks to her attention to detail and passion for esthetics. She has advanced her training with PDO Max, Nova Threads, and top companies like Revance, Allergan, Crown, and Merz in areas such as neurotoxins, fillers, microneedling, and PRF. She regularly attends advanced aesthetic courses, especially those focused on lips and mid-face rejuvenation.
Outside the clinic, Carly enjoys time with her husband, a corporate jet pilot, their three children, and two dogs.

Leah Hassett, PA-C
Aesthetic Injector
Leah was born and raised in Bucks County, PA, and earned her undergraduate degree at Drexel University. In 2014 she moved to California and continued her education at Touro University, where she obtained both her Master of Physician Assistant Studies and Master of Public Health degrees. While in California she started her career in dermatology and had the privilege of training with several esteemed West Coast injectors. She is also a Diplomate Fellow of the Society of
Dermatology Physician Assistants. Leah and her family moved back to Bucks County in 2022. She enjoys spending family time with her husband and their two daughters. With a passion for both dermatology and medical aesthetics, Leah is committed to providing comprehensive care to her patients. Whether it’s addressing dermatological conditions or cosmetic concerns, she is dedicated to delivering exceptional results.

Drew C. Soda, PA-C, DMSc
Director, Pure Longevity Program
integrative and preventive medicine
Drew is a board-certified Physician Assistant and the Director of the Pure Longevity Program. He earned his Master of Science in Physician Assistant Studies from Westfield State University and went on to complete his Doctorate of Medical Science (DMSc) at Rocky Mountain University focusing on Lifestyle Medicine.
Drew’s passion for integrative and preventive medicine was born from his own personal health journey and a deep concern with the conventional, often reactive approach to managing chronic disease. He believes in a more proactive, root-cause-oriented model of care that emphasizes optimizing wellness, not just treating illness.
At Pure Longevity, Drew combines evidence-based medicine with advanced diagnostics, lifestyle interventions, and personalized treatment strategies to help patients reclaim their health, prevent disease, and perform at their best—at any age.
Outside of the clinic he is an avid outdoorsman, CrossFit enthusiast, and can be found traveling in his converted camper van on weekends.

Alyce Hagenbuch
Laser Technician
Lasers
Alyce has been in the medical field for nine years and has an extensive background in dermatology, which is one of her passions. She began her interest in laser skin care while working here at Alpha Dermatology, and attended and received her Laser Technician Certification at ILM, the Institute of Laser Medicine. Alyce’s passion is to help patients achieve flawless skin and help them see results that they can count on!

Rachel Koppe, LME
Medical Esthetician & Laser Technician
Aesthetics
Rachel has always had an eye for aesthetics and skincare. She attended Metro beauty academy where she got her license to be a certified esthetician. Rachel specializes in microneedling, dermaplane, HydraFacial’s, chemical peels, and laser treatments. She has always loved the medical side of esthetics, working under medical professionals who give her the knowledge of where our skin concerns really come from. Rachel’s goal is to help you feel comfortable as soon as you walk through the door, by providing you the right services and products for the best results.

Celia Koehl
Medical Assistant and Licensed Esthetician
Celia is a Certified Medical Assistant and licensed cosmetologist with over 15 years of experience in esthetics, facials, and the beauty industry. With a strong foundation in both medical and cosmetic skincare, she expertly blends clinical knowledge with a passion for enhancing natural beauty. Celia is dedicated to delivering exceptional patient care and customized skincare treatments tailored to each client’s unique needs.
Currently pursuing her Bachelor’s degree in Nursing, Celia aspires to become an Aesthetic Nurse Injector and continue her journey in advanced medical aesthetics here at Pure.

Ava Ventresca
Digital Content & Brand Manager
Ava is our Digital Content & Brand Manager here at Pure by Alpha Dermatology and the talent behind all of our graphics, digital content, and website design. With a solid understanding of the skincare and aesthetics industry, she creates eye-catching content and manages our online presence across social media and the web. From designing social posts to keeping our website up-to-date and user-friendly, Ava helps showcase our advanced skincare treatments while engaging with clients and building a strong, welcoming online community for the Pure by Alpha Dermatology brand.

Annarose Regan
Patient Care Coordinator
Annarose is our Patient Care Coordinator here at Pure by Alpha Dermatology. She prioritizes providing a safe, nurturing space for every patient that comes through our door! Making sure patients receive high-quality care, helping schedule appointments, check in and out, and most importantly creating long lasting connections with our patients. She is an outgoing and friendly employee with excellent interpersonal communication strengths. She has many years of experience in customer care service, making connections and meeting patients’ demands with a diligent, well-organized, and positive vibe!

Emily Eckelmeyer
Medical Assistant and Licensed Esthetician
Emily is a highly experienced medical assistant with a strong background in patient care and a growing passion for skincare. She is now channeling her skills into the world of aesthetics, specializing in customized facials and dermaplaning treatments. With a meticulous eye for detail and a genuine commitment to helping others feel confident in their skin, Emily combines clinical knowledge with a personalized touch to deliver glowing, healthy results.

Esther Moore
Aesthetic Nurse Practitioner
Esther is an Aesthetic NP, and an Air-Force veteran, currently serving part-time in the Pennsylvania Air National Guard. She earned her BSN from the Denver College of Nursing in 2015 and graduated as a Family NP from Spring in 2019. She has a strong background in advanced injectables, laser treatments, and skin health—Esther brings a holistic, whole-body approach to aesthetics. She also offers weight loss and hormone therapies, customizing care for every unique patient journey.

Elevate Your Everyday
Your skin, your goals, your pace. Let’s start the conversation and build your plan together.



